Founder‑led growth consulting and automation for beauty, health & eComm brands ($3M–$30M). Install the foundations in ~90 days; compound results over 6–12 months.
I built and scaled 11 beauty & health brands. Now I help founders install the growth foundations to
scale past the plateau — and become exit-ready. Early-stage to $30M; foundations in ~90 days, compounding over
6–12 months.
Systematic growth without
the founder bottleneck
Automation that pays for
itself with lean teams
Exit‑ready operations that
buyers actually want
Brands I've built and scaled — plus selected brands I've advised.
Founded and scaled multiple health & beauty brands. Built 11 brands to 8 figures and generated A$340M+ in combined revenue as an owner-operator. Multiple exits.
Install proven frameworks and automation that turn founders-dependent businesses into scalable assets buyers actually want.
90 days to momentum; 6–12 months to meaningful impact.
Building toward traction
• Offer & positioning sharpened
• Top funnel constraints fixed
• Baseline analytics & reporting live
Past traction, hitting the plateau
• Operating cadence installed
• Founder bottleneck removed
• Single source of truth for numbers
Preparing for a sale or raise
• Data hygiene & contribution-margin focus
• Governance & oversight
• Buyer-ready playbook (12–24 months)
Fixed-scope, fixed-price execution blocks that remove one constraint fast. Seven to choose from — from NPD & regulatory to AI & automation to exit-readiness.
Hands-on support and a weekly operating rhythm across growth + ops — momentum and discipline in one engagement.
Operational, financial and strategic readiness for founders preparing an exit path.
fewer manual tasks, fewer errors, faster decisions
Deliverables
ops audit
SOPs (3–5)
implement 2–4 automations
dashboards live
Success indicators
hours saved/week ↑
error rate ↓
reporting time ↓
Healthier list and more automated revenue
Deliverables
welcome/cart/browse/post-purchase/win-back flows
list hygiene
A/B tests
reporting
Success indicators
flow CVR/CTR ↑
automated revenue % ↓
unsub ↓
Cleaner instrumentation and conversion lift.
Deliverables
analytics/tagging fixes
top‑3 friction fixes
2–3 tests shipped
weekly insight loop
Success indicators
CVR ↑
bounce ↓
tracking coverage ↑
Founders under ~$3M can join the Scale Foundations Cohort (8‑week part‑time).
We map constraints, numbers, and workflows across growth, ops, and finance.
Outputs: bottleneck list, baseline KPIs, tool/access checklist.
A focused 90‑day plan broken into weekly actions, owners, and success criteria.
Outputs: 12‑week roadmap, weekly scorecard, owners per task.
We ship the work, install SOPs/automations, and review results monthly.
Outputs: SOPs, 2–4 automations, dashboards live by Week 3–4.
Weekly stand-up + scorecard • Monthly review + plan refresh • One channel • One owner • Clear expectations
+30% revenue in ~90 days
• Offer sharpened, top friction points removed
• Core lifecycle flows shipped — automated revenue from day one
Errors down 18% — support tickets dropped
• Key handoffs automated; dashboards replaced guesswork
• Team stopped firefighting, started shipping
Reporting cleaned up — exit conversations started in 12 months
• Contribution margins visible; governance and cadence installed
• Business stopped depending on one person — buyer confidence grew
Alex and I have worked together in different capacities since 2006 — as both client and supplier at various times. He's a rare mix of high-energy and no-BS, with strong commercial instincts and broad skill across innovation, marketing, and management. He's helped me re-engineer my business more than once as market conditions changed, and I recommend him to clients who need an effective agent of change in a high-growth environment.
Daniel Atai
Managing Director, All About Media
