Build the foundations to scale — without burning out your team.
An 8-week cohort for founders under $3M or early-stage teams who want systems, lifecycle basics, automation hygiene, and a clear operating rhythm so growth stops relying on luck.
Why This Exists
Most early-stage brands don’t stall because the product is wrong — they stall because the foundations underneath are missing. No cadence. No lifecycle flows. No automation hygiene. No dashboard that shows what’s actually happening.
The Scale Foundations Cohort gives you the minimum viable operating system you need to grow cleanly: the rhythms, flows, automations, and analytics hygiene that stop revenue leaking and start compounding.
Who It's For
Perfect for founders and teams who want early traction without chaos:
Pre-revenue to <$3M ARR
Pre-revenue to under $3M revenue
Small teams wearing multiple hats
Small teams wearing multiple hats
Need lifecycle basics, automation hygiene, and simple dashboards
Need lifecycle basics, automation hygiene, and simple dashboards
Want structure without hiring a full agency
Want structure without hiring a full agency
Prefer a do-it-together program with accountability
Prefer a do-it-together program with accountability
By Week 4, you’ll have at least one meaningful win shipped — a working flow, a fixed leak, or a live dashboard.
What you will learn
Across eight weeks, you install the four essential pillars of a scalable operating system:
Operating Rhythm
Weekly priorities, monthly reviews, scorecard, and basic governance so you know what matters and what to ignore.
Automation Foundations
Identify → map → build → test → document. Get 1–2 high-ROI automations live that reduce manual work immediately.
Lifecycle Basics
Welcome, post-purchase, and winback flows that increase returning customer value — with templates you can edit quickly.
Analytics Hygiene
Events, attribution, dashboards that matter, and simple rules for better reporting without expensive tools.
Weekly Breakdown (8 Modules)
A simple, practical build-up of the foundations — one layer at a time. Designed to reduce overwhelm and deliver at least one real business improvement every week.
1
Orientation + Goals
stack check, baseline numbers, workflow setup
2
Bottleneck Mapping + First Automation Ship
remove one small pain point fast
3
Lifecycle Flows v1
welcome, post-purchase, winback
4
Dashboard MVP + Scorecard
your weekly view of what’s working
5
Automation QA + SOP
stability before adding complexity
6
CRO Quick Wins + Offer Hygiene
low-effort changes that compound
7
Founder Role Audit
remove bottleneck tasks, reassign weekly actions
8
Review + Next 90-Day Plan
consolidate learning, set rhythm for next quarter
Cohort Logistics
Format
8 weeks.
2 hours/week of live sessions including Q&A,
walkthroughs, and implementation support.
Async help inside a private channel for quick
questions and check-ins.
What’s Included
Templates, worksheets, and automation maps
Funnel & lifecycle templates
Foundation dashboard templates
All call recordings
A private support channel for the full 8 weeks
Optional one-to-one upgrade session
How much time do I need each week?
Most people set aside 2–3 hours per week including the live call and one small implementation task.
Will you review our specific stack?
Yes — you’ll get personalised feedback during Q&A and in the private channel.
Can I bring a team member?
Yes, one additional team member can join at no extra cost.
What if I miss a session?
Recordings are uploaded same-day, and you can ask questions anytime.
What if I don’t see results?
If you attend all 8 sessions, complete the implementation tasks, and don’t ship at least one meaningful improvement, we’ll refund you. We’ve never had to.